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Vendée Globe
The Vendée Globe gross value of the advertising is around €180 million, only in France
Friday 26 April 2013 –
All the versions of this article: [English] [français]
RECORD Record #sailingrecord AT SEA AND ON LAND
Exceptional intensity for the 2012-2013 Vendée Globe, which has generated records both at sea and on land. After 78 days, 2 hours and 16 minutes of navigation, François Gabart broke for the first time the mythical 80 days line, three hours later imitated by Armel Le Cléac’h for the smallest gap in history between the first two. Before killing the circumnavigation time record Record #sailingrecord , the two skippers had improved different data: 24 hours 24 hours 24 hours best distance covered records distance record (534 miles) and Les Sables d’Olonne - Cape Leeuwin and Sables d’Olonne - Cape Horn lap for Gabart; Les Sables d’Olonne - Cape of Good Hope for Le Cléac’h. Arrived in eleventh position, only 26 days after the skipper of Macif, Alessandro Di Benedetto, he has "improved" the difference between the winner and the last of the fleet (34 days between Auguin and Chabaud in 1997).
On land, the public’s enthusiasm has never been that strong. During three weeks, the Sables d’Olonne village has attracted a million visitors and 300,000 were gathered in the Vendean harbor on November 10 to attend the start of the twenty skippers! During the race, 25,000 people visited the Race HQ in Paris Montparnasse. The day of the arrival of the first two, January 27, 150,000 spectators invaded Port Olona. In total, 300,000 people came to greet the sailors back in Vendee. Adding 175,000 visitors in the village between January 25 and February 10, the Vendée Globe captured a total audience of 1.8 million people!
OUTSTANDING MEDIA Media #media IMPACT
Thanks to 14,000 articles, 12,500 radio subjects and 31,000 TV reports (290 hours), the Vendée Globe has generated an impressive media Media #media buzz. Thus, according to Kantar Sport, the event had a 6,000 UBM (Media Impact Unit) between November 2012 and February 2013, a figure that means that each French was potentially touched by 60 media which talked about the Vendée Globe. This is more than the Tour de France (4200 UBM) and Roland Garros (2500 UBM)! The gross value of the advertising is around €180 million, only in France.
EXPLOSION OF DIGITAL MEDIA
Despite a shorter race and a lower number of boats, the website has beaten all the records: 56M visits, 286M page viewed (this figure includes mobile apps) against 213M in 2008-2009, 9.3 million unique visitors, 30M videos viewed (16M in 2009), 4.2 million connections for the various live shows (departure, arrival, daily lives)... The mobile application – which occupied the first place of the Apple Store free apps for a long time - has been downloaded 300,000 times on iPhone, iPad or Android, and generated 26% of the 286 million pages viewed.
77,000 fans attended the race on the Facebook page and have 19,000 followed it on Twitter where the Vendee Globe was a "trending topic" (the most tweeted topic in France) during the press conference last September at the Mutualité in Paris, and during departure and arrival days.
About Virtual Regatta, 486,000 players were engaged in this virtual race, which represents 45% increase comparing to 2008 to 2009 (335,000).
INTERNATIONAL DISTRIBUTION
65 broadcasters and four news agencies have issued images of the Vendée Globe in more than 190 countries, with 2.3 billion homes hit by the event! In total, the Vendée Globe has generated 738 hours of television show worldwide.
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